Popfest is a free music festival held in Vienna over four summer days.
The proposed rebranding goes in line with its core values defined during
the research phase: Diversity, Inclusivity, and DIY spirit.
The aesthetic represents the playfulness of the festival. There are two main elements, the stickers and the line drawings. They together portrays the DIY spirit of the Festival. Stickers are
an easily accessible technique and line drawing adds a human touch to the brand image.
